Created in a Californian garage in 2014, Olaplex has become one of the leading global brands in innovative ‘bond-building’ haircare. The patented technology is continuously changing the way in which we as professionals are able to create new heights in colour and care whilst maintaining the hair’s integrity. The cruelty-free, non-toxic formulas are designed to promote wellness in the hair without threatening the environment and are free of sulphates, parabens, phthalates and phosphates as well as being vegan friendly.
We are incredibly proud and excited to now stock one of the industry’s newest and impressive eco-ethical hair brand companies weDo Professional.
The brand has been co-developed with Wella scientists to create a range of eco-ethical products without compromising on the quality whilst being as responsible and holistic as possible. This is achieved by not only looking at composition and quality of ingredients but also by looking at packaging sustainability, animal welfare, and overall human impact giving meaning to an ‘eco-ethical’ brand. The products themselves are sulphate and silicone free, made up of natural origin ingredients, dermatologically tested, Vegan society certified and Cruelty Free International approved - all of which align with our ethos and our beliefs in creating beautiful, durable hair.
Founded over 140 years ago, Wella is one of the most
recognised and trusted hair care brands in the world specialising in hair care,
styling and colourants. The products are available for a varied range of hair and
scalp types whilst the colourants offer a diverse usage for creating artistic and innovative colour work.
Using only the finest, ethically-sourced, 100% Remy hair, this premium quality, high performance hair is double drawn ensuring a generous thickness from roots to ends. Available in a wide range of multi tonal shades and varying ways of applications and styles, these extensions have become one of the most trusted brands on the market.
This semi permanent hair colour brand have been around for 40 years and have never tested on animals or used ammonia, peroxide or PPD in any of the products. The colours are 100% vegan and cruelty-free. For that bold and edgy pop of colour, Directions are the go-to for really making a statement.